Working for a sustained period with Stanford Graduate School of Business, we devised on-brand marketing funnels for a variety of different Stanford GSB offerings, from skills-based intensives to $80K executive programs.

When the Covid 19 lockdown took place, we were instrumental in supporting a rapid move to fully-online, live and on-demand offerings. And we spearheaded a shift to category-vertical marketing, bringing people into the Stanford marketing funnel based on their broad broad goals and interests, before directing them towards specific programs.

My role included strategic positioning of programs, creative direction to better differentiate them from each other and from competitor offerings, and consistent creative updates to meet the demands of social media marketing.