Mindpath Health helps people seeking mental health services connect quickly with therapy and psychiatry providers.

Simply finding a mental health service provider can places an onerous burden on potential patients, who often end up playing phone tag with providers who may not be accepting new patients, or insurance.

The rise of telemedicine care has been matched by a rise in networks designed to solve this problem.

Mindpath Health engaged the agency to help differentiate them in this somewhat crowded space.

We undertook extensive research to better understand the mental health provider landscape space and Mindpath’s place in it.

With the discussion on mental health commonly referred to as a journey, we embraced the insight that the journey is rarely a straight line, and developed a new tagline for Mindpath—your path to better mental health.