INDUSTRY:
Healthcare
CLIENT:
Latitude Food Allergy Care
YEAR:
2022
ROLE:
Creative Direction
Latitude Food Allergy Care
Latitude Food Allergy Care
Latitude Food Allergy Care is an OIT (oral immunotherapy) clinic network founded by a food allergy parent. with a differentiation problem hiding in plain sight: the founder and team were part of the food allergy community themselves, but the brand wasn't leveraging that story.
The food allergy parent community, which is overwhelmingly mom-driven in terms of healthcare decisions. Our research confirmed a core insight: these parents reward feeling seen and taken seriously.
We built the campaign platform around a single idea: Food allergy care, from moms who've been there. Nine words that name the service, identify who's behind it, and explain why they're different.
From there, we developed creative directions rooted in the "mom approved" positioning, giving the brand different emotional registers across channels.
My role included campaign strategy and platform development, creative direction across all touchpoints, and copywriting across the full system of headlines and messaging.
“littleBits products are exciting, inspiring and educational for young inventors. We needed a web presence that would excite and inspire parents, teachers and other adults supporting and influencing the young change makers of tomorrow. We’re happy to say our creative agency partners worked diligently and collaboratively to meet our goals,” notes littleBits product manager Katie Furr.
Katie Furr
Little Bits Project Manager
